Brigade’s #ChargeSafe campaign celebrates phenomenal success of Deliveroo partnership with over 3,500 riders receiving vital e-bike safety advice.
The Brigade’s #ChargeSafe campaign partnership with Deliveroo Rider Roadshows has seen more than 3,500 riders attending events in 2026. In the third year since the partnership began, this year has seen seven events held across the Capital across Shoreditch, Ealing, Soho, Hammersmith, Dowgate, Lewisham and Old Kent Road. Hundreds of riders have attended each one, receiving key e-bike and e-scooter safety information from firefighters.
With many Deliveroo riders choosing to use safe and legal e-bikes for a sustainable method of travel on London’s busy roads, the partnership events offer an ideal opportunity for firefighters to share #ChargeSafe crucial safety advice directly to riders. E-bike users engage directly with Brigade staff to learn about the fire risks associated with lithium batteries.
The roadshows were also a perfect opportunity for local council representatives, partners such as Electrical Safety First and local media to attend, to help amplify safety messaging.
The Brigade’s #ChargeSafe campaign, provides expert-led guidance on the safe use of e-bikes, e-scooters and lithium batteries. Firefighters have seen first-hand the devastating consequences when owners buy unsafe products online. As well as providing advice on purchasing items from a reputable seller, the campaign also shares best practice for storage and charging batteries. The number of serious fires caused by e-bikes and e-scooters prove those who have an e-bike need to be protected from harm and be sure they are not bringing a fire safety risk into their homes.
London Fire Brigade’s Deputy Commissioner Spencer Sutcliff attended Dowgate Fire Station’s Deliveroo rider roadshow, he said: “The Rider Roadshows with Deliveroo are invaluable for us to get the message out there to some e-bike users about how to buy safe products, the safest way to charge batteries and the best way to store devices. E-bikes and e-scooters are one of London’s fastest-growing fire risks, so we welcome partnering with brands like Deliveroo who want to support our #ChargeSafe campaign.”
“This year we’ve seen 129 fires caused by e-bikes and e-scooters (between January and the end of August). While the number is down by 16 incidents (from 145) in 2025, we know we still have work to do to keep Londoners safe. For every person we share #chargesafe information with – it literally can be lifesaving!
“We encourage all companies and individuals with an interest in e-bikes to take the same approach to ensure safety advice is reaching even more people.”
Jules Pipe, Deputy Mayor for Fire, said: “E-bikes are transforming how people travel and work, supporting thousands of delivery drivers across London every day. But the growing use of e-bikes must be matched by greater awareness of the dangers posed by unsafe chargers, batteries and illegal modifications. London Fire Brigade’s #ChargeSafe campaign is providing vital safety advice to help riders protect themselves, their families and their homes.
“Nobody should be put at risk by faulty or unsafe equipment. The Mayor and I will continue to back efforts to improve e-bike safety, strengthen regulation and ensure Londoners have the information they need to stay safe, as we work together to build a safer London.”
Paul Bedford, Policy & Sustainability Director at Deliveroo said: “We're committed to strengthening e-bike safety for our riders and the public.
Our joint events with the London Fire Brigade continue to be an important platform to raise awareness and engage riders on the dangers associated with un-safe e-bikes and battery usage. Together, we are working to reduce the risk of fires and promote a safer environment for all e-bike users in London.”
