Cookies on the London Fire Brigade website

We have placed cookies on your device to help make this website better. To find out more or to learn how to change your computer settings on our cookies page.


We gather information about site usage to assist in the improvement and development of our services

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

We have placed cookies on your device to help make this website better. Some of the cookies we use are essential for the site to work and others are non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites visit

Information provided to London Fire and Emergency Planning Authority (LFEPA) by users by using this website will be treated in confidence. No information will be disclosed to third parties unless we are required to do so by law.

We do not attempt to monitor the browsing behaviour of individual users through any hidden means.

Why we use cookies?

We gather information about site usage to assist in the improvement and development of our services to the public, and to protect our systems from malicious users. Currently this information consists of:

  • Statistical information collected using Google Analytics - No information obtained can be used to identify individual users. You can find more details about how this affects your privacy at the Google Analytics Privacy Centre. To stop sending information to Google Analytics, an Opt-out Browser Add-on is available. Also you can configure your browser to enable you to choose which, if any, cookies are allowed to be created.


  • Information is collected by our content management system to examine what people are searching for, what they find, and occasions where no results are returned.  Information collected cannot be used to identify individual users.


  • Information provided by users through online forms is held in our UK based secure data centres and is retained in line with the Data Protection Act 1998 and LFEPA retention policies.


  • When using our online forms we record your IP address and also details of which browser you are using.  We may use this information in conjunction with any information entered in the form to aid investigations into misuse of our service, and for the prevention or detection of crime, or to protect life.

Privacy statement

We've updated our privacy statement. Find out about how we use the data you share with us.

Learn more

Google Analytics, Google Tag Manager

These cookies help us accurately estimate the number of visitors to the website and provide us with a better understanding of how our customers use our website.   

Google Analytics sets the following cookies:  

Universal analytics

Cookie name Expiration time Purpose
 _ga  2 years

This cookie is used to distinguish users, which helps us count how many people visit our website




10 minutes


Used to manage the rate at which page view requests are made


Google Analytics 


Cookie name Expiration time Purpose


2 years

This lets us know if you’ve visited before, so we can count how many of our visitors are new to the London Fire Brigade website or to a certain page.


30 minutes

This works with _utmc to calculate the average length of time you spend on our website




When you close browser


This works with _utmb to calculate when you close your browser



6 months


This tells us how you reached the our website (eg from social media or a search engine)


YouTube videos 

We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.

Cookie name Expiration time Purpose


When you close your browser

This is a randomly generated number that identifies your browser


9 months

Lets Youtube count the views of embedded Youtube videos


Session Cookies

Our website makes use of session cookies to enable us to identify requests from the same browser during a limited time window, and provides a way to persist variable values for the duration of that session.  Session cookies are essential for the website to operate and are set upon your arrival to the site.  These cookies are deleted when you close your browser.

Data protection and privacy

We take your privacy seriously. For more information about how and why we collect and use personal data, please visit our privacy page.