Fifteen fire engines and around 100 firefighters responded to a fire in White City.
Speaking from the scene, Assistant Commissioner Pat Goulbourne said: “Sadly, three people have died following a fire on New Zealand Way, White City.
“The fire involved a single storey pavilion, with just over half of the structure damaged by the fire. Three men were rescued from the building by firefighters and treated on scene by paramedics from the London Ambulance Service. Sadly, two of the men were declared dead at the scene. The third man was taken to hospital for further treatment, but was later declared dead.
“The Brigade received the first of 19 calls reporting the fire at 1852. Control officers mobilised crews from North Kensington, Acton, Chiswick and surrounding fire stations to the scene. Firefighters were able to bring the fire under control by 2125.
“The cause of the fire is under investigation by the Brigade’s specialist fire investigation officers and the Metropolitan Police Service.