Five fire engines and around 30 firefighters attended a fire at a residential block on Portland Place in Marylebone.
The fire occurred in a maisonette situated within the basement and on the ground floor of the building. There were no reports of any injuries.
The Brigade was called at 0752 and Control Officers mobilised crews from Euston, Soho and Paddington fire stations to the scene. The fire was extinguished by 0919.
The fire is believed to have been caused by a fault with a tumble dryer.
A London Fire Brigade spokesperson said: “This incident serves as an important reminder to make sure that your white goods aren't a hidden fire hazard in your home.
"If your white goods start making strange noises, don’t ignore it. If you think there’s a problem always unplug it and contact the manufacturer or a qualified repair technician.
“Most fires where white goods are the source of ignition are not down to anything you have done – so always make sure you register your appliances as you’ll be informed if any issues are identified with the product you’ve bought.”
Practical steps for white goods safety
- If you are concerned about the safety of a product stop using it and make your concern known to the retailer, manufacturer or your local Trading Standards office.
- Clean your tumble dryer filter after every load.
- Don't overload sockets with lots of energy-hungry appliances – follow the one plug per socket rule.
- A list of recalled products is available on the gov.uk Product Recall page.
- Take extra care with second-hand appliances, ensure they have been safety checked and are not listed on the product recall register.
- Always make sure new appliances are registered so that manufacturers can contact you in the event of any problems – it takes minutes on registermyappliance.org.uk