Four fire engines and around 25 firefighters tackled a fire at a flat above a shop on New Cross Road in New Cross.
Most of a first-floor flat was damaged by fire. Firefighters wearing breathing apparatus rescued a woman and two children from the third floor via an internal staircase. They were all taken to hospital by London Ambulance Service crews.
One of the Brigade’s 32-metre turntable ladders was used at the scene as an observation platform, providing the Incident Commander with a greater situational awareness of the incident.
The Brigade’s Control Officers took the first of 10 calls to the fire at 0826 and mobilised crews from Greenwich, New Cross, Deptford and Peckham fire stations to the scene. The fire was under control by 0940.
The cause of the fire is under investigation.