Four fire engines and around 25 firefighters tackled a fire at a shop with flats above on Ripple Road in Barking.
Part of a ground floor shop was damaged by fire. 16 people from flats above left the building before the Brigade arrived. There were no reports of any injuries.
The fire is believed to have been accidental and was caused by a commercial fridge.
A London Fire Brigade spokesperson said: “If your white goods start making a strange noise, don’t ignore it. If you think there’s a problem always unplug it and contact the manufacturer or a qualified repair technician.
“Most fires where white goods are the source of ignition are not down to anything you have done – so always make sure you register your appliances as you’ll be informed if any issues are identified with the product you’ve bought.”
The Brigade's Control Officers took seven calls to the fire and used GoodSam to live stream incident footage from smart phone cameras to provide better situational awareness.
When a 999 call is received by the Brigade, the caller may be asked if they would like to provide a live video stream of the scene using their smartphone. The Control Officer will send a text message with a secure, one-time-use link that opens a live stream direct from the phone to the Control room.
The Brigade was called at 0705 and the fire was under control by 0815. Fire crews from Barking, East Ham, Ilford and Plaistow fire stations attended the scene.