Twelve fire engines and around 80 firefighters tackled a fire on Hounslow High Street.
The first floor of a three storey mid terraced shop was destroyed. Part of the second floor was also damaged by the fire. Around 45 people were evacuated from neighbouring properties. There were no reports of any injuries.
One of the Brigade's 32-metre turntable ladders was used at the scene as a water tower to help fight the fire from above.
Control Officers took the first of 27 calls at 0238 (24/07) and used GoodSam to live stream incident footage from smart phone cameras to provide better situational awareness.
When a 999 call is received by the Brigade, the caller may be asked if they would like to provide a live video stream of the scene using their smartphone. The Control Officer will send a text message with a secure, one-time-use link that opens a live stream direct from the phone to the Control room.
Crews from Heston, Feltham, Twickenham and surrounding fire stations attended the scene. The fire was under control by 0440.
The cause of the fire is under investigation.