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Four fire engines and 21 firefighters and officers were called to a fire at a shop in Balls Pond Road, Islington.
A ground floor shop was gutted by the blaze. Part of a first floor and part of the external facia was also damaged by fire.
One man suffered from smoke inhalation and was taken to hospital by London Ambulance Service crews.
The fire is believed to have been caused by a discarded cigarette.
A London Fire Brigade spokesperson said: “It’s absolutely vital you ensure your cigarette is completely out when you’ve finished smoking it. If you don’t, you risk causing a fire that could destroy not only your home, but also your life.”
The Brigade was called at 1814 and the fire was under control at 1906. Fire crews from Islington, Stoke Newington, Shoreditch and Homerton fire stations attended the scene.