London Fire Brigade

Publicising recalls better

At present, there are no minimum requirements regarding the levels of publicity required for a product recall. How much or how little promotion is decided by the manufacturers.

We want clear guidelines on how much publicity product recalls require, as well as the level of detail they must provide and the words they use.

Why do the words matter?

When a safety notice or recall is made public, the manufacturers can describe it however they like.

For anyone reading about this, it can be confusing at best and dangerous at worst.

An example might be suggesting that an appliance 'may overheat' or has a risk of a 'thermal event', when what they really mean is 'may cause fire'.

Help us make manufacturers say what they really mean, at the right time to the right people.