London Fire Brigade

Shane Warne asked to spin cooking fire campaign after burning his bowling hand

12 December 2011

London Fire Brigade has today asked cricketing legend Shane Warne to back their Christmas cooking campaign after the Australian badly burnt his hand in a cooking accident putting his return to cricket into serious doubt.

Arguably the greatest spin bowler  to ever live is due to make his long awaited return to the sport on Saturday for the Melbourne Stars in the Twenty20 Big Bash.

Tweeting the former cricketer from its account @LondonFire the Brigade said @warne888 we agree you should have got a bacon roll instead! This morning Shane Warne (@warne888) said after the cooking accident:

“Ps no more trying to be a master chef ! Stop and by a bacon roll on the way to the ground next time - silly Shane !"

London Fire Brigade Commissioner, Ron Dobson, said:

“I’m not for one minute suggesting that Shane Warne had too much to drink when he burnt his hand but we know that many people will start fires or have accidents in their kitchen this Christmas after having a few too many drinks. If you’ve had too much to drink, don’t go home thinking you’re on MasterChef.

“Too many fires start when someone has passed out, leaving a pizza in the oven or a pan on the hob and it can be fatal. If people are planning a big night out, they should plan on having a takeaway on the way home. Shane should back our campaign so that he can help prevent other people being as silly as him.“

The London Fire Brigade is launching a new safety campaign to encourage young people not to cook after a night out drinking.

Adverts featuring the slogans ‘Last Night a Burger Saved My Life!’ and ‘Fire Safety Equipment’ above pictures of burgers are appearing in central London tube stations, in free newspapers and magazines and on social networking and listings websites from today (12 December). They aim to encourage people to get a takeaway instead of cooking at home if they have been out drinking.

New analysis by the Brigade estimates that the equivalent of around 33 million pints of beer or 75 million shots of vodka will be drunk by Londoners this December. The young, well-educated, professionals (18-35 year old Londoners), being targeted by the campaign cause more than a quarter of all accidental house fires in the capital, often by attempting to cook at home when drunk.

The Brigade is launching the Have a Takeaway campaign ahead of Friday 16 December, which experts predict will be London’s busiest day for Christmas parties and late night drinking. Cooking when drunk greatly increases the risk of someone having a serious fire which could destroy their home or, even worse, kill them.

People can show their support for the campaign by uploading pictures of their takeaways to London Fire Brigade’s Facebook page. The tastiest takeaway picture will receive a £25 voucher from online takeaway booking service Just Eat.   

Analysis by the Brigade reveals a checklist of lifestyle traits shared by the young professionals who, in the last three years, were responsible for more than 4,500 of London’s 18,000 house fires.

It reveals that they are likely to:
• be degree educated 
• live in smart rented flats 
• earn more than £40,000 a year 
• enjoy keeping fit 
• Go to the cinema twice a month, regularly go clubbing and drink alcohol more than three times a week

ENDS

Notes to Editors


• The adverts below titled LAST NIGHT A BURGER SAVED MY LIFE and FIRE SAFETY EQUIPMENT will be at 10 London underground stations in zone 1. Pictures available on request.
• The Brigade has matched three years of data about accidental fires in the home with Experian’s Public Sector Mosaic segmentation data to identify the types of lifestyle that have the most fires.
• Mosaic Group G ‘Young, well-educated city dwellers were found to be responsible for 25 per cent of London’s fires (4,534 fires over three years).
• Mosaic lifestyle data provides a detailed and accurate understanding of each citizen's location, their demographics, lifestyles and behaviours.
• Drinking statistics based on Drinkaware 2009 release
• From Monday 12 December, London Fire Brigade will be asking people to upload pictures of their takeaways to the Brigade’s facebook page. To see them go to http://www.facebook.com/LondonFireBrigade.
• No endorsement or recommendation of the services or products of ‘Just Eat’ is implied or given by the London Fire and Emergency Planning Authority which runs the London Fire Brigade.
• The Facebook  competition will run between noon on Monday 12 December and midnight on Monday 19 December. Terms and conditions apply.