London Fire Brigade

LFB finalists to be on the buses

19 August 2011

One of the brigade's longlisted designsLondon Fire Brigade has been longlisted for a prestigious competition to advertise on London’s buses.

The Big Bus Challenge was launched by CBS Outdoor UK to find the most innovative design to win advertising space on buses across the country.

The competition was separated into a national and regional competition and was open to any organisation. The Brigade entered the regional competition to win £25,000 worth of advertising space on London’s famous red buses, and has two of the 12 longlisted entries. There were over 650 entrants overall, and the winner will be announced on 8 September.

Both adverts are aimed at young professionals who are at high risk from fires in the home. This group might not consider themselves at risk but they are more likely to cook when drunk or not to stub their cigarettes out, two of the leading causes of house fires.

London Fire Brigade’s Head of Marketing Marianne Saabye said:

“We entered the competition as we know that lots of young professionals in London have house fires, yet in an era of budget cuts, we have very little money to spend on advertising fire safety messages. Winning the competition would give us a unique opportunity to speak to a group of people who really need to listen, using an iconic medium and getting our message directly on to the streets of London.”

The Brigade’s in-house design team came up with one of the longlisted adverts with advertising agency Hunterlodge creating the other nominated idea.